I have to say, there are few things I love more than a well-branded company. When every part of that business goes together like it was perfectly constructed of the same mold. When every color, logo, and style is carried through every aspect of the business. I’m not just talking business cards and an embroidered polo here, folks. I am talking about when all the little things add up to show that every last detail was thought of. But heck, you’re listening to the person who walks into an office supply store with an expression so simultaneously overjoyed and overwhelmed with excitement that it has been likened to a kid in a candy store. It’s true. I have a passion for office supplies. Don’t hate.
So, when I get a giftcard in the mail from my incredibly sweet brother and sister-in-law the other day, I was both amused and in love with the design. Starr Restaurants, you had me at enjoy. I will, thankyouverymuch.
And, if all of this has left you scratching your head thinking:
“what else needs to be branded other than cattle?”
or, for the more business-savvy,
“what else needs to be branded other than business cards and embroidered polos?”
…let me introduce you to the mecca. Some of the best and most amazing business branding I’ve ever seen. It’s not necessarily about me loving the logos or designs [though let's be honest - those aren't bad either!] it’s about the level of detail that these individuals have gone to with their businesses.
Source: Branding of Peekaboo Studio via Paperie Boutique
Source: Kern-Photo
Source: Branding of Julie Rollins Photography via Paperie Boutique
Pretty unbelievable, no? And don’t even get me started on The Joy of Marketing. A huge thanks to Lindsey who respects and sends me this kind of office-supply-junkie fulfillment and who also has pretty inspiring branding going herself.
Now stay tuned for the eventual SWOONOVERIT version of this. Key word here: eventual.
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